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Case Study
Fitness Studio

Impuls Fitness Fills Trial Sessions While the Gym Sleeps

+40%
Trial session show-up rate
24/7
Trial bookings and sign-ups
−55%
Front-desk time spent on routine questions
< 1 min
Reply time to new enquiries

Impuls Fitness — "fit und gesund" — knows exactly when future members decide to change their lives: in the evening, on the couch, phone in hand. That's precisely when nobody is at the front desk to answer.

The challenge

Trial-session enquiries arrived after closing and cooled off overnight. The ones that did get booked were often forgotten by the prospects themselves — no reminder, no show. Meanwhile, the daytime front desk was tied up answering the same questions about classes, prices, and opening hours.

The solution

Impuls Fitness put be digital ai's AI chatbot on its WhatsApp number, with appointment booking for trial sessions and automated reminders.

  • Trial sessions are booked in chat at any hour, the moment motivation strikes
  • Class schedules, prices, and membership questions answered instantly
  • Automatic reminders before every trial session — the no-show killer
  • Renewals and personal consultations handed to staff with full context

The results

Trial show-up rates climbed 40% once reminders went out automatically. Sign-ups happen around the clock, first replies land in under a minute, and the front desk spends half as much time repeating the class schedule — and more time with the members on the floor.

People decide to join a gym at 10 pm. Now we're the studio that answers at 10 pm.

Studio Manager, Impuls Fitness
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